I’m a 22-year-old, LA-based non-profit owner, digital marketing professional, concert promoter, and music commentator. I’ve worked with some of the most iconic artist teams from around the world including Selena Gomez, Reneé Rapp, The 1975, Gracie Abrams, and more completing highly successful digital marketing and influencer partnership campaigns. I’ve also worked closely with LA’s up-and-coming female and non-binary through my Non-Profit, Sam X Sam. Through both our benefit concert series in support of Planned Parenthood, Music For Movement, and our work with Page 1 Management on our all-female and queer Songwriting Camps, my work with Sam X Sam has allowed me to support and celebrate the music community. For more information about the work I’ve done, please see my resume below!

hey! i’m sam :)

Resume + Features

Experience

Creator and Content Marketing Coordinator Interscope Records | September 2023 - February 2024

Coordinated scheduling, expenses, travel, and contractor relations for the Senior Manager of Creator and Content Marketing at Interscope Records
Managed all data tracking and analysis for Influencer and Content campaigns for priority pop acts including Selena Gomez, Reneé Rapp, Machine Gun Kelly, Gracie Abrams, and more
Ran several company-owned and operated social media accounts centered on pop culture and fan engagement
Strategized and Ideated innovative social media marketing campaigns for new releases for TikTok, IG Reels, and YouTube Shorts.

Non-Profit Co-Founder and Co-President Sam X Sam | June 2022 - Present

Co-founded a 501(c)(3) nonprofit dedicated to the support of women and non-binary individuals in the music industry
Launched a highly successful benefit concert series called ‘Music For Movement’ in support of Planned Parenthood, selling out all shows and fundraising over $12K
Orchestrated an all female/nonbinary songwriting camp entitled “The Songwriters Slumber Party” in partnership with page 1 management.
Obtained sponsors for all shows and activations including BMI, Liquid Death, JellyCat Toys, Marquis, and more.

**Creator Partnerships Representative | °1824 at Universal Music Group | Feb 2022 - August 2023**

Developed and maintained strong working and personal relationships with roster of over 110 influencers & content creators across TikTok, Instagram and YouTube with a combined following of 255 million
Managed worldwide social media campaigns directed towards a college- age audience with a combined reach of 3.3M views and $187K in cost savings for Universal Music Group
Analyzed social media and engagement statistics in relation to profit margin/savings to expand campaign reach and consumer impact
Coordinated various events for our creator community including workshops, meet and greets, and more including the 2022 Playlist Creator Workshop, Selena Gomez: My Mind and Me UCLA Viewing, and the °1824 Creator Grammy Party (250+ attendees)

Pop-Rock A&R Intern | Interscope Records | June 2022 - Aug 2022

Detected and analyze trends in streaming, social media, and sales data to predict the future success of unsigned artists
Researched and pitch unsigned artists, producers, and songwriters to A&R team on a weekly basis
Coordinated travel, studio sessions, distribution, and events for A&R team
Devised marketing campaign for Interscope artists Allison Ponthier, Role Model, and Lady Gaga to increase audience awareness and advocate for mental-health-centered charities

Freelance Content Creator and Music Commentator | Jan 2021 - Present

Launched independent short-form music review series highlighting a different album a day - Other video styles include album and song rankings, playlist curation, new music alerts, and general fan content \
Amassed 20k followers in 3 months, nearly 44.7K followers in 10 months, and a total of 1.6 million likes overall
Write and film nuanced short-form music reactions, reviews and news commentary.
Run successful music marketing ads for major labels and independent contractors including Interscope Records, Republic Records, Maude Latour, Nettwerk Music Group, Discz, and more

Staff Music Writer | Unpublished Magazine | Aug 2021 - Aug 2022

Wrote detailed reviews of various albums and live performances focusing on up-and-coming rock and pop acts for both print and online publication
Pitched feature pieces monthly highlighting topical, controversial, or significant events and figures within the industry